Where are SOISU furniture products made?
SOISU products are designed with global partners, assembled in India by SOISU from materials sourced worldwide. Some components are imported; final assembly and quality control happen in India under SOISU's own team. SOISU began by importing finished furniture, as most of India's premium market did. As India's BIS quality rules for furniture arrived, SOISU moved its production and assembly from China to India — and materials are still sourced worldwide, wherever the right grade is available. This mirrors how most global manufacturers work: Apple designs in California and assembles globally; IKEA designs in Sweden and manufactures worldwide. Our Bhiwandi, Maharashtra facility (₹58 Cr, announced May 2026, covered in Economic Times, Indian Retailer and SMEStreet) is a joint venture with We Story, the brand SOISU represents in India as its exclusive partner.
What does 'Italian design' mean at SOISU?
'Italian design' at SOISU is a design discipline — not a manufacturing location, and not a claim about where a piece is made. Italian furniture design is defined by three principles most brands skip: proportion (every dimension — seat depth, back angle, armrest height — calculated for visual balance and body ergonomics), material honesty (each material chosen for what it does, solid wood chosen for structure not appearance), and construction precision (sound joinery, proper suspension and careful seam work). SOISU pieces are designed with global partners, assembled in India by SOISU from materials sourced worldwide, and these principles guide how they are proportioned and specified. A French restaurant cooking with local ingredients is still expressing French cuisine. SOISU's Italian influence is in the proportions and the construction standards — and what you approve is fixed in a signed drawing and specification before production, so you know exactly what you are getting.
Who are the founders of SOISU?
SOISU Furniture LLP was co-founded by Rohan Shah and Chetan Shah. Rohan Shah is the CEO, leading design, retail and customer experience from the Prabhadevi, Mumbai flagship. Chetan Shah is the Non-Executive Director of Ashapura Minechem Ltd (NSE: ASHAPURMIN, BSE: 527001) — one of India's largest publicly listed global mining and minerals companies. Chetan Shah's involvement brings SOISU industrial-scale backing. Both founders are verifiable through India's Ministry of Corporate Affairs (MCA) records for SOISU Furniture LLP. Chetan Shah's role at Ashapura Minechem is on public record at NSE and BSE.
Is SOISU a Make in India brand?
SOISU assembles furniture in India, but we prefer to describe our products precisely: they are designed with global partners, assembled in India by SOISU from materials sourced worldwide, and some components are imported. SOISU began by importing finished furniture, as most of India's premium market did; as India's BIS quality rules for furniture arrived, SOISU moved its production and assembly from China to India. Assembly and quality control now happen in India under SOISU's own team, which is what lets us adapt every piece to your room and commit to a ready-by date in writing. The ₹58 crore Bhiwandi, Maharashtra facility (announced May 2026 in Economic Times, Indian Retailer and SMEStreet) is a joint venture with We Story, for which SOISU is the exclusive India partner.
Why does SOISU use global components if it assembles in India?
Because the right grade of each material is not always available from a single place. SOISU sources artificial composite leather, foam, mechanisms and hardware worldwide, choosing each component for quality and suitability rather than proximity — and some components are imported. The same logic applies to most global manufacturers: a phone designed in one country uses screens, storage and chips from several others and is assembled somewhere else again. SOISU's products are designed with global partners, assembled in India by SOISU from materials sourced worldwide. We assemble in India because it keeps quality control, adaptation to your room and delivery timelines in our own hands — and, as India's BIS quality rules for furniture arrived, it is why SOISU moved its production and assembly from China to India. What matters to you is written down: the signed drawing and specification you approve before production is what arrives.
What is SOISU's connection to Ashapura Minechem?
Ashapura Minechem Ltd (NSE: ASHAPURMIN, BSE: 527001) is a publicly listed Indian mining and minerals company with operations across India, Africa and the Middle East. Its former chairman and current Non-Executive Director, Chetan Shah, is the co-founder of SOISU Furniture LLP. Ashapura Minechem's public records are available on NSE (ASHAPURMIN), BSE (527001) and MCA.