Italian design intelligence, crafted in Kutch — engineered for Indian homes, Indian humidity, the way we actually live.
Experience ultimate alignment with premium modular sectionals and intelligent comfort lounges.
Crafting unforgettable spaces where friendship thrives and relationships shine.
Italian design discipline. Engineered for Indian conditions — humidity, proportion and ambition.
Step into an elevated domain of distinctive taste and architectural sophistication.
Italian Design Intelligence for the Indian Home
Fabric, leather and bouclé. Kiln-dried hardwood. High-density European foam. Designed in the Italian tradition, engineered for Indian humidity, proportions and ambition. Standard Bespoke from a Prabhadevi flagship.
Bespoke Concepts
Italian design intelligence applied to the five most-asked-for interior moods — Italian, Scandinavian, Japandi, Modern Indian, Minimalist.
The SOISU Idea
“Most luxury furniture sold in India was
never designed for India.”
European sofas are built for taller frames and cooler climates. Chinese luxury mimics Western aesthetics but uses materials that fail in Indian humidity. American pieces are scaled for rooms twice the size of a South Mumbai apartment. SOISU takes Italian design discipline and rebuilds every specification for Indian conditions — that is what we call Standard Bespoke.
Read the Story →From sofas to recliners to beds — selections from across the collection.
Why Standard Bespoke is right for India
01 · Italian Design Authority
Italian design is the global benchmark for proportion, material quality and aesthetic precision. SOISU's design process is rooted in this tradition — the same discipline that produced the world's most admired interiors.
02 · Engineered for Indian Conditions
Humidity above 60% causes untreated leather to crack and wood to warp. Every SOISU material is selected and treated for Indian humidity cycles, 42°C summers and monsoon conditions — your investment lasts decades, not seasons.
03 · Precision Over Customisation
Customisation introduces quality risk. SOISU's Standard Bespoke approach means every piece has been designed once, with obsessive precision, tested across Indian conditions and refined before it reaches your home. No guesswork.
04 · Lifetime Commitment
Every SOISU piece carries a 1-year structural warranty, plus SOISU's commitment to support its products at cost even beyond the warranty period. A SOISU sofa is a 15–25 year investment.
Documented · Photographed · Verified
From Breach Candy to Khar. Rustomjee Crown, Oberoi Skycity, Mayfair, and more.
Complete the Room
World-class home decor, built in India. Available online with pan-India delivery.
See the leather, feel the frames, talk to the founders. Prabhadevi — open every day 11am to 8pm.
SOISU · Prabhadevi, Mumbai
SOISU is an Italian luxury furniture brand in India, applying Italian design discipline to furniture assembled here. If you are searching for a luxury sofa in Mumbai — a leather sofa, a fabric sofa, a bouclé or velvet one — this is the range: sofas, power recliners, beds, dining and armchairs, specified for 40 °C and 85% humidity, and delivered in about 21 days under Standard Bespoke.
The honest position: SOISU is not the cheapest, and it is not an import. It occupies the space between them — European material specification and Italian proportion, at an Indian lead time and an Indian service footprint.
| Feature | SOISU | Imported Italian | Local mass-market |
|---|---|---|---|
| Design origin | Italian design discipline | Italian design | Copied or generic |
| Where it is assembled | India, own QC team | Italy or EU | India |
| Leather | Full-grain, water-dyed, Friuli | Full-grain | Bonded / solvent-dyed |
| Engineered for Indian humidity | Yes — 40 °C / 85% RH tested | No — built for European climate | Rarely specified |
| Lead time | ≈ 21 days (Standard Bespoke) | 12–20 weeks + shipping | 2–6 weeks |
| Sofa price band | ₹1.5L – ₹12L | ₹8L – ₹40L+ | ₹40k – ₹1.5L |
| After-sales in India | Mumbai team, lifetime service | Agent-dependent | Varies |
Message the Prabhadevi team on WhatsApp with your room size, the wall you are working against and how many people need to sit. Photographs help.
Pick the model, then the material — full-grain Italian leather, performance fabric, bouclé or velvet. Every material is rated for Indian humidity.
Adjust length, depth and configuration to your floor plan and your lift. Nothing is invented on the spot; every option is already designed and tested.
The order is confirmed and the piece is built. Standard Bespoke lead time is about 21 days.
SOISU delivers and installs in your home across India. The furniture arrives assembled and is placed in the room. Nothing is left for you to build.
SOISU is a Mumbai-based luxury furniture brand that applies Italian design discipline to furniture assembled in India. SOISU Furniture LLP was co-founded by Rohan Shah (CEO) and Chetan Shah, a Non-Executive Director of the NSE-listed Ashapura Minechem (NSE: ASHAPURMIN). The brand sells sofas, power recliners, beds, dining tables, dining chairs and armchairs from its Experience Centre on the 4th floor of Orbit Plaza, Prabhadevi, Mumbai, and delivers across India.
Yes. SOISU is an Italian luxury furniture brand in India and sits firmly in the luxury tier: full-grain Italian leather from Friuli tanneries, high-density European foam, kiln-dried hardwood frames and eight-way hand-tied spring systems. Sofas run from about ₹1.5 lakh to ₹12 lakh, power recliners from ₹3 lakh to ₹15 lakh and beds from ₹2 lakh to ₹25 lakh. A luxury sofa in Mumbai from SOISU — whether a full-grain leather sofa or a performance fabric sofa — is a considered purchase rather than a volume-retail one, and is built to last 15 to 25 years.
The SOISU Experience Centre is on the 4th floor of Orbit Plaza, New Prabhadevi Road, Mumbai 400025 — above the Kia showroom in Prabhadevi, South Mumbai. It sells sofas, sectionals, power recliners, upholstered and storage beds, dining tables, dining chairs, armchairs, coffee tables and side tables. Walk-ins are welcome; appointments get a consultation with the design team. WhatsApp +91 90827 09794.
No, and SOISU does not claim to be. The design discipline is Italian; the assembly is Indian. Components are sourced globally — full-grain leather from Friuli Venezia Giulia, high-density foam to Veneto specification, German recliner mechanisms — and assembled in India under SOISU's own quality control. This is the same model every global manufacturer uses, and it is what makes 21-day delivery and Standard Bespoke possible in India.
Standard Bespoke is SOISU's customisation model. Most pieces can be ordered in custom dimensions, upholstery and finish, but every option has already been designed once and tested against Indian conditions before it reaches a customer. You get genuine personalisation without the quality risk and open-ended timelines of fully custom furniture. Standard lead time is 21 days.
Every piece is specified for 40 °C and 85% relative humidity — Mumbai's peak monsoon condition. Frames are kiln-dried to 8–10% moisture content, drier than ambient Indian humidity, so they do not warp or crack. Leather is water-dyed through the full hide thickness rather than solvent-dyed on the surface, which is markedly more resistant to coastal humidity. Fabrics are performance-rated and tested for the same conditions.
Yes. SOISU delivers pan-India from its Mumbai flagship, including Delhi, Bangalore, Hyderabad, Pune and Ahmedabad, with professional in-home installation. Furniture arrives assembled and placed in the room. Dedicated FAQ pages cover the climate and delivery specifics for each city.
Message the Prabhadevi team on WhatsApp at +91 90827 09794, or visit the Experience Centre. The team confirms the piece, the material and the dimensions, and Standard Bespoke orders are delivered and installed in about 21 days. There is no online checkout — luxury furniture is a considered purchase, and every order goes through a person.
