The Components That Drive Price
Breaking down the cost differential: kiln-dried hardwood frame vs softwood adds ₹8,000–₹15,000 to production cost. HR foam vs bonded foam adds ₹5,000–₹12,000 per sofa. Full-grain Italian leather vs split-grain adds ₹20,000–₹60,000 depending on sofa size. Skilled hand-sewn upholstery vs machine-stapled adds ₹8,000–₹20,000 in labour. Quality control, warranty provision, and after-sales infrastructure adds 10–15% to final cost. Adding these up: a genuinely premium sofa costs ₹40,000–₹1,00,000 more to make than a budget sofa. The remaining gap (which can be large for imported brands) is brand margin. SOISU's position is to be on the right side of this calculation — genuine material quality, Indian-scale manufacturing efficiency.