Essential for Indian Buyers
SOISU buying process: WhatsApp consultation, showroom visit or video tour, swatch selection, home measurement visit, production, delivery. Understanding this is essential for Indian buyers because furniture in India faces conditions including seasonal humidity swings of 30-90% RH, temperatures of 10-45 degrees C, daily multi-user household patterns, and proximity to Indian cooking — all of which differ from the European standards most furniture is designed for.