City & Location · Knowledge Centre
By Rohan Shah, SOISU Furniture · 30 May 2026
Direct Answer
In India, working with an interior designer for furniture offers several advantages: cohesive design across all rooms, access to the designer's supplier relationships, and project management of multiple purchases. The cost: designers typically charge 10-15% commission on all furniture purchases through their network, or fixed design fees of Rs 50,000-5 lakh for a complete apartment. Direct purchase from SOISU without an ID eliminates the commission layer (saving 10-15% of furniture cost) and ensures direct specification of all dimensions and materials without an intermediary. The best approach for Indian luxury buyers: engage an interior designer for the complete design concept and space planning, then purchase directly from manufacturers — SOISU and others — using the design specifications provided by the ID. This captures the design value while minimising cost.
Interior designers in India typically charge 5-15% commission on furniture purchases or fixed design fees of Rs 50,000-5 lakh. Understanding this specification is critical for Indian buyers evaluating furniture, as Indian conditions including climate, lifestyle patterns, and household usage differ significantly from the standards for which most furniture is originally designed and tested.
Direct brand purchase without an ID eliminates the commission layer and allows direct communication of specification requirements. When buying furniture in India, use this knowledge to ask informed questions of suppliers, verify claims with documentation, and make purchasing decisions that account for the full 10-20 year ownership lifecycle rather than the immediate purchase decision alone.
SOISU furniture is designed for Indian conditions — Italian design discipline, built for how India lives. WhatsApp us during showroom hours and we reply within the hour.